The Link Between Business and Service


Social media is a key component to business development. While working on these channels, a common theme has arisen for me. Community engagement.

Many companies and organizations post threads highlighting their service work in their community.

Our customers ­­— Financial Institutions — are such an important piece of their local community. I believe seeing the businesses out doing service work or charitable events in their neighborhoods will not only build strong relationships within their regions, but also improve their reputation.

The “Great Recession” is largely blamed on the bursting of an $8 trillion housing bubble. Although not every financial institution was to blame, confidence in the industry took a huge hit. Additionally, while working in the financial industry during the early 2000’s, I witnessed a large trend of institutions becoming less and less involved in their local community. Was it because business was booming and networking was just not needed? This is where the disconnect lies.

I have the pleasure of being part of a very active service organization. The group meets every Friday morning and I can’t think of a better way to start my day than being with this group of positive people. Witnessing 60+ people showing great support and understanding of things going on within the community is great. The group has been able to make substantial changes in our community and continually challenging itself to make it better. There are so many issues that exist that people are unaware of. It is important to understand the challenges each community faces since it is so easy to look the other way.

Why is this important? Take a look at social media threads and watch for companies providing service work within their communities. You will find strong businesses in these threads, you will see smiles on the faces of the people doing the work, and most importantly, you will see confidence being instilled in the community.

Financial institutions need to be a key part of service within their community. There is a great deal to gain when viewing these initiatives as personal development as well as community improvement opportunities. In a time when the economy is still working to regain momentum as well as communities struggling with crime more than ever, turning to service work could be a viable answer. It will allow people to get out within their communities, work with fellow neighbors and make a difference on some of the compelling issues surrounding them.

Civic engagement is something that should be on the forefront of all business. There is no better way to show you are a part of a community than working to improve the lives of those around you.