Measure and Improve Consumer Loyalty for Banks and Credit Unions with Net Promoter Scores

Consumer loyalty is an essential indicator of success for banks and credit unions, as consumers who are loyal are likely to remain customers for longer, cost less to service since they have fewer complaints, purchase more products, and generate referrals. There are many ways to measure consumer loyalty, but one of the most common is the Net...

By Brian Carmody October 14, 2019 0 Comments
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